Museum Connections 2027 Paris
Unique. Creative. Unforgettable.
TheBusinessLook BCN: more than 25 years creating merchandise and collections for museums. In January we're back in Paris with what's new.
A museum has hundreds of stories. Why should its shop tell only one?
TheBusinessLook BCN is a Barcelona company that has been designing and producing merchandise, products and bespoke collections for museums and cultural institutions for more than 25 years.
We turn art, architecture and identity into objects that extend the visit. Products with a story, designed so that visitors want to take them home.
Some things are better seen in person.
This was our stand at Museum Connections 2026. This year, at Stand B62, you'll find:
- Collections we haven't shown yet
- Product and material samples to touch
- A first idea for your museum
Museum merchandise at Museum Connections 2027
We don't start with the product. We start with your story.
The painter as a character
A wooden figure that turns the artist into a character for children and adults: a small souvenir with a story that sells itself by the till.
For: Musée Marmottan Monet
The artwork on an everyday object
A motif taken from the artwork and applied to a bag used every day. Every outing takes the museum for a walk.
For: Van Gogh temporary exhibition
A collection ready for opening day
Five museum shop trends for 2027
What we see in the shops we work with, and what we'll bring to Paris.
Get the catalogue designed for your museum.
Five quick questions and we'll send you a selection for your shop plus the full catalogue, before the fair.
- More than 200 products ready to customise
- The new products we're showing in Paris
- Reply within 48 h, no obligation
What would you like to do?
Museums, institutions and exhibition spaces already trust us.
“With TheBusinessLook everything is easy: they understand our collections, suggest ideas that make sense and meet their deadlines. A real pleasure to work with.”
Museum Connections 2027: practical information
Museum Connections is the international trade fair for museums, cultural venues and visitor attractions. It is held every year in Paris and brings together suppliers, shop managers and visitor experience teams.
Don't miss
The buyer's checklist
- Bring your numbers: sales by product family and average spend.
- Ask about minimum quantities and production lead times.
- Ask for physical samples before deciding.
- Check who handles image rights.
- Book your meetings before 12 January.
Book your meeting at Stand B62.
Twenty minutes with our team: a specific project, what's new or simply getting to know each other. Limited slots each day.
What people often ask us.
When and where is Museum Connections 2027?
On 12 and 13 January 2027 at Paris Expo Porte de Versailles, Paris. You'll find us in Hall 5, Stand B62.
Who can visit the fair?
Trade visitors only, with prior registration on the official Museum Connections website.
What is TheBusinessLook BCN showing in Paris?
Stationery, gifts, textiles, Woodies, themed collections and bespoke collections, plus new products we haven't shown yet.
Can I see the catalogue before the fair?
Yes. Answer the five questions in the questionnaire and within 48 hours we'll send you a selection for your shop and the full catalogue.
Do you create collections for temporary exhibitions?
Yes. We create bespoke collections around an artwork, an exhibition or an identity, from concept to in-store display.
What is the minimum order?
It depends on the product. Each item has its own minimum, and we always review it with each museum to fit its shop and sales volume.
Do you work with museums outside Spain?
Yes. We work with institutions such as MoMA, the Fondation Beyeler and the Musée Marmottan Monet.
See you in Paris ✎
12–13.01.27 · Hall 5 · Stand B62
Page updated on 16 October 2026.